Posting Title: Content Marketing and Social Media Strategist

Key Responsibilities

• Develop content strategy that aligns with marketing targets both long term and short term
• Research and generate content for industry vertical topics to be put up on social media
• Optimize content according to SEO
• Remain current on industry developments and generate new ideas to draw attention of audience
• Coordinate with Editorial team on content to be uploaded to platforms
• Work closely with the marketing team to develop social media campaigns that help to achieve brand marketing goals
• Increase engagement for brand content through social media and digital

Profile Requirement

• Proven work experience with Content Management and Social Media Marketing
• Verifiable experience with MS Office
• Basic technical knowledge of HTML and online publishing
• Knowledge of SEO and web traffic metrics
• Comprehension of and familiarity with social media platforms
• Excellent command over the English language
• Critical thinker and problem-solving skills with detail-oriented work style, time management, interpersonal, presentation and communication skills
• Degree/Diploma in Journalism/ Marketing, Communications / Digital Marketing / Social Media marketing
• 1 or more years of relevant experience

The B2B Trade Fair sector is a sunrise industry in India. The sector provides scope for challenging & dynamic career opportunities covering a wide spectrum of profiles such as Marketing, Client Servicing, Operations & Research.

The work culture at PDA Ventures, encourages entrepreneurial thinking with emphasis on ownership of deliverables in a multi-stakeholder, symbiotic environment. Managers are encouraged to think as leaders and empower teams in decision making. The current team of over 50 individuals with varied functional expertise and domain knowledge constitute a fun, interesting and flexible work atmosphere.

Amongst the key factors that have contributed to our leadership position is our passion & commitment to customer centricity. However, the most vital element in our success is our people, our most valued asset. All our achievements have been possible due to a team who cohesively invest time and energy on company goals.

We invite you to be part of our family of learners and achievers. The differentiation we seek in our new recruits that set them apart from the rest, are passion and enthusiasm for work, service quality and customer care. Our customer is the focus of all our activities and the most important constituent of our business. We expect all our people to 'go that extra mile' for our customer.