Experienced Candidates who have lead managed large / medium scale b2b trade fairs. He / She should be capable of increasing the order of magnitude of the trade fair brands and achieving projected profitability. Expertise in marketing, sales, on-site and offsite event operations is mandatory.
Launch New Trade Fairs Brands and build brand equity.
Adding innovative revenue models for the trade fair brands.
Achieving projected profitability for the trade fair brands.
Representing PDA in the Industry Associations for company advocacy.
PR with multinational organisers and exploring collaborative opportunities.
Roles & Responsibilities
Complete Tradefair and Conference Management by leading cross functional teams (marketing, sales, data analytics, design, operations, HR and Administration) for a high-quality delivery.
Manage the above mentioned teams by guiding, managing and defining delivery processes and manage deliverables.
Key Account Management and PR.
Forming advisory committee for each trade fair brand, coordination and engagement.
Preparing and monitoring detailed marketing and sales budgets and plan of action with timelines for all the brands.
Develop integrated marketing strategies and manage the execution of brand marketing activities for India and Overseas for Tradeshow/ Conference brands.(Market Research and Competition Mapping, Exhibitor and Visitor Data Mapping, Media Planning and Content and promotion in all SM channels, SEO Promotion and Website)
Design and Creative Inputs for onsite and offsite promotional collaterals.
Budget control for all projects and cash flow management.
Vetting and creating MoU, contracts with partners, associates, sales agents and vendors.
Onsite and offsite Event Operations
Significant experience in the tradefair sector and with a proven track record on creating / developing brands, driving revenues and profits
Ability to work independently and take well-informed decisions
Ability to multi task
Good written and verbal communication
The B2B Trade Fair sector is a sunrise industry in India. The sector provides scope for challenging & dynamic career opportunities covering a wide spectrum of profiles such as Marketing, Client Servicing, Operations & Research.
The work culture at PDA Ventures, encourages entrepreneurial thinking with emphasis on ownership of deliverables in a multi-stakeholder, symbiotic environment. Managers are encouraged to think as leaders and empower teams in decision making. The current team of over 50 individuals with varied functional expertise and domain knowledge constitute a fun, interesting and flexible work atmosphere.
Amongst the key factors that have contributed to our leadership position is our passion & commitment to customer centricity. However, the most vital element in our success is our people, our most valued asset. All our achievements have been possible due to a team who cohesively invest time and energy on company goals.
We invite you to be part of our family of learners and achievers. The differentiation we seek in our new recruits that set them apart from the rest, are passion and enthusiasm for work, service quality and customer care. Our customer is the focus of all our activities and the most important constituent of our business. We expect all our people to 'go that extra mile' for our customer.
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